Research & Publications

Liu, A. Y., Ji, A., Taneja, H., & Nelson, M. R. (in press). Stakeholder-desired Audiences: Fans’ Audience Data Imaginaries and How They Shape Industry Data Practices. Convergence.

Wise, K., Willis, E., Ji, A., Paltaratskaya, V. (2025, November). Reimagining the Presentation of Important Safety Information (ISI) in Social Media Pharmaceutical Advertising. NCA 111th Annual Convention, Colorado, US.

Paltaratskaya, V., Ji, A., Mazumdar, P., & Wise, K. (2025). Beyond Buzzwords: The Development of Large Language Models and Their Use in Advertising and Strategic Communication Research. Journal of Current Issues & Research in Advertising, 1–40.

Wise, K., Paltaratskaya, V., & Ji, A. (2025). Media choice. In De Gruyter Handbook of Media Psychology. Walter de Gruyter GmbH & Co KG.

Ji, A., Paltaratskaya, V., & Wise, K. (2025, June). The Effect of Message Fatigue on Visual Attention to, and Elaboration of Mental Health Infographics. Annual Conference of the International Communication Association (ICA 2025), Colorado, US.

Ji, A., Khowaja, L., Gilloly, K., Luo, H., Oshodi, N., Randolph, Z., Sun, R., Wang, C.-Y., Nelson, M. R. (2025, March). TikTok Made Me Buy It: Breaking Expectations with Shoppable Ads. American Academy of Advertising 2025 Annual Conference, Pennsylvania, US.

Wise, K., Willis, E., Ji, A., Paltaratskaya, V., Chung, M. (2024, November). Psychological Processing of Important Safety Information (ISI) in Social Media Pharmaceutical Advertising. NCA 110th Annual Convention, Louisiana, US.