Recent Research & Publications

Ji, A. & Nelson, M. (2026, March). Peripheral Cues in a Democracy? Using the Elaboration Likelihood Model to Examine Information Cues and Negativity in Millions of Political TV Advertisements. American Academy of Advertising 2026 Annual Conference, Texas, US.

Nelson, M., Ji, A., Paltaratskaya, V., Liu, Y., & Wilson, A. (2026, February). If you could buy Jennifer Aniston’s sweater, would you? Exploring purchase intentions for shoppable “as seen in” ads in streaming TV. 2026 AMA Winter Academic Conference, Madrid, Spain.

Wise, K., Willis, E., Ji, A., Paltaratskaya, V. (2025, November). Reimagining the Presentation of Important Safety Information (ISI) in Social Media Pharmaceutical Advertising. NCA 111th Annual Convention, Colorado, US.

Liu, A. Y., Ji, A., Taneja, H., & Nelson, M. R. (2025). Stakeholder-desired Audiences: Fans’ Audience Data Imaginaries and How They Shape Industry Data Practices. Convergence.

Paltaratskaya, V., Ji, A., Mazumdar, P., & Wise, K. (2025). Beyond Buzzwords: The Development of Large Language Models and Their Use in Advertising and Strategic Communication Research. Journal of Current Issues & Research in Advertising, 1–40.

Wise, K., Paltaratskaya, V., & Ji, A. (2025). Media choice. In De Gruyter Handbook of Media Psychology. Walter de Gruyter GmbH & Co KG.

Ji, A., Paltaratskaya, V., & Wise, K. (2025, June). The Effect of Message Fatigue on Visual Attention to, and Elaboration of Mental Health Infographics. Annual Conference of the International Communication Association (ICA 2025), Colorado, US.

Ji, A., Khowaja, L., Gilloly, K., Luo, H., Oshodi, N., Randolph, Z., Sun, R., Wang, C.-Y., Nelson, M. R. (2025, March). TikTok Made Me Buy It: Breaking Expectations with Shoppable Ads. American Academy of Advertising 2025 Annual Conference, Pennsylvania, US.

Wise, K., Willis, E., Ji, A., Paltaratskaya, V., Chung, M. (2024, November). Psychological Processing of Important Safety Information (ISI) in Social Media Pharmaceutical Advertising. NCA 110th Annual Convention, Louisiana, US.