Alice Ji
PhD Student in Communications & Media
Welcome to my page.
I am Alice, a PhD student at the Institute of Communications Research, University of Illinois at Urbana-Champaign.
My research explores the psychology of persuasion in digital media, specifically looking at how people engage with and interpret persuasive messages across various contexts—from advertising and influencer marketing to health communication and misinformation.
I use diverse methods, including biometrics, experimental design, and qualitative interviews, to investigate questions about attention, emotion, and persuasion.
My work is united by a central theme:
Understanding How Digital Environments Mediate Persuasion and Consumer Behavior.
